Recent science has suggested that “higher” protein levels are related to increased muscle mass and improved weight control, especially among middle aged women. This makes sense to me, and fits right in with my usual eating plan – chicken, fish, protein supplements, beef, cottage cheese, yoghurt, etc.
But it seems as if the marketing people have taken this concept and run with it. High protein versions of meal substitutes – shakes and bars – are appearing in commercials.
Why have we – as a society – allowed marketers to define ‘food’ for us? As the food industry evolved from providing frozen and canned food to the farthest reaches, they added convenience foods to their lines, introducing a manufacturing process. They’re a big help to all of us.
But now there are so many manufactured foods on the market that we’re getting confused over real and fake foods. How many of us have talked with fellow dieters and heard that they’re buying all sorts of manufactured foods so they can ‘do the diet’?
No wonder the diet industry is reaping such enormous profits.
Bottom line: unprocessed, whole foods are the best way to go, no matter what program you’re using. Organic is something to consider as well. Convenience foods are just that, convenient. Not evil, but the processing often strips the food of nutrients, taste, and that ‘stick to your ribs’ quality that’s found in real food.
Sorry for this bit of a rant. It distresses me to think that people who want to incorporate more protein into their diets will buy into these protein supplements as THE source.