There’s a new advertising campaign from a fruit and vegetable giant. Have you seen it? It’s based on the new food pyramid, the one that recommends 4-1/2 cups of fruits and vegetables per day. This company has apparently worked it out to half a plate per meal – I’m guessing about 2 cups per meal, because very few people eat vegetables for breakfast (I do, but that’s just me!).
This change in perspective is interesting. Of course the company wants to sell more vegetables, but describing the amounts in such easily understood terms is a first. This could be very helpful to many people. And we all know how few people eat their veggies and fruit!
What are the chances that other companies will pick up on this? We’ve all seen the plates overloaded with mashed potatoes or other starches, or with a huge slab of meat. Dare we hope that we’ll start seeing more balanced platefuls in advertisements?
If we go by this advertising campaign, there would be 2 cups or so for protein and carbs, but should there be more protein than starch? Or equal amounts? (Does the average person consume 4 cups of food per meal? I’ve lost perspective, as even 8 ounces of food looks daunting to me.)
Figuring out what you should be eating in this way seems sensible, but the question of calories comes into it. I’d need a calculator to figure out the calorie content of the typical plate, and then work at changing the proportion – keeping the calories the same or moving them up and down. Obviously, drowning the veggies in butter, and laying a piece of fried chicken and mashed potatoes in gravy alongside is counterproductive.
Overall, however, I think this could work!
Regardless of what the food marketers do, however, my personal plate should be 40% protein, 40% vegetable, and 20% high-quality carb.
What does yours personal plate look like? Is it working for you? What might you change?