This may end up being one of the most bizarre posts I’ve written yet! I just read an article in the NYTIMES about the innovations that the big soda makers are releasing in an effort to improve their falling sales.
At first, I found myself wondering about the impact of all the weight loss surgery on soda sales. Those of us who’ve had restrictive procedures are not permitted to drink sodas. A fact of life. And, since many of us may have considered sodas to be an essential food group all by itself, I suspect that decreased consumption among this group may have had some impact.
However, the fact that many non-surgery folks view sodas – quite rightly – as empty calories, liquid candy, of no social or nutritional value has more than likely made the biggest impact.
So, the industry is unveiling – you guessed it – fortified sodas! Fewer calories, more nutrients! Less carbonation!!!
As I read, I continued to pooh-pooh the idea as just another gimmick, which it is, of course. But then I came to this line:
[one of the formulations] will contain niacin, vitamins B6 and B12, magnesium and zinc
and lightbulbs went off in my head! Those of us who’ve had gastric bypass don’t absorb B vitamins at all well. In fact, I use chewables to improve absorption. Other people I know use liquid B complex. But here we have a chance to get our B vitamins in SODA? and a less carbonated version at that?
Maybe some of us will try it. With no sugar, and added B vitamins, it’s something to consider, depending on the amount of these vitamins per serving. And if we de-carbonate it [pouring it over ice, or pouring it from glass to glass a couple of times – and why on earth am I posting ways around the ‘no soda rule??’], maybe it’ll help some of us.
There’s the bizarre part. I’m actually thinking that a form of soda may not be the worst thing that could happen to some people? Good heavens!
Perhaps there’s some comfort in the realization that the amount of soda that WLS patients have stopped drinking isn’t much more than a drop in the sales bucket. But if I’m thinking that this might be something to consider, what do the rest of you think – those who haven’t had surgery and have no intention of doing it?